Case Study
How Two Bumper Repair Shops Are Getting Customers at ~$20 a Lead
The same Google Ads playbook, run in two different states — Dallas and Denver. Real inbound calls and form leads, tracked over 7 months.
Do the math.
These are people actively searching to fix a bumper right now — high-intent, ready-to-book. At a $20 lead and a realistic close rate, you're looking at roughly $60–$90 to land a job worth $300–$600. The leads pay for themselves on the first close.
Dallas, TX — Bumper Repair Shop
Was relying on word-of-mouth with no way to control volume. Now runs a predictable lead engine — turn up the budget, get more cars in the bay. Best-performing bumper keywords pulled leads as low as $19.96.
Denver, CO — Bumper Repair Shop
The same playbook run in a second market landed within two dollars of the Dallas result — proof this isn't a one-shop fluke, it's a repeatable system for bumper specialists.
These are real, tracked Google Ads accounts — not estimates.
Live account data, Nov 2025 – Jun 2026.
Want this in your market?
Book a free 15-minute call. I'll show you exactly what bumper-repair lead generation could look like in your city.
Single shop or multiple locations — the same system scales to wherever your customers are searching.